When Kai Seaman was just 11 years old, he came home from school in tears. He’d been teased for using a sensory fidget tool to help manage his focus and anxiety. But instead of withdrawing, Kai decided to do something powerful—he created a new kind of fidget tool using bike chains. Subtle, sturdy, and effective, it was the first spark in what would become a globally recognised business: Kaiko Fidgets.
Kai and his mum Jo—an occupational therapist—were recently interviewed on The Morning Show with Larry and Kylie, where they shared the incredible journey behind their brand. From handmade prototypes sold at market stalls to supporting thousands of neurodivergent individuals worldwide, the story behind Kaiko Fidgets is one of resilience, innovation, and heart.
“It started as something just for me,” Kai said during the interview. “But when other kids wanted one, I realised it could help more people.”
And it has. What began as a personal solution is now a million-dollar range of tools designed to support emotional regulation, reduce anxiety, and improve focus for people of all ages. Many designs have been co-created in collaboration with customers who vulnerably share their needs and challenges.
Jo explains, “Everyone uses sensory strategies in some way—whether it’s tapping your foot, twirling your hair, or clicking a pen. We just provide better, more helpful tools.”
Kai’s efforts were recently recognised at the Global Student Entrepreneur Awards, where he placed second among over a thousand young innovators from around the world. But if you ask him, he’s just getting started.
Watch is appearnce here: https://youtu.be/1JZ9S2k5UxE
